What was at risk
The Challenge
Content agencies were trapped in a labor death spiral. Every client wanted daily social reels — but each reel took a skilled editor 2+ hours to produce. Selecting the right images from massive libraries. Sequencing clips for maximum engagement. Adding transitions, effects, music, captions. Exporting in three different formats for Instagram, TikTok, and YouTube. Teams were working nights and weekends just to keep up. Hiring more editors meant margins disappeared. Missing deadlines meant losing clients. Some agencies were spending $50,000+ monthly on video production labor alone.
